Over the past decade, our expectations from makeup have undergone a major transformation. What once served as a toolkit for dramatic transformations—with full-coverage foundations, sharp contouring, and high-shine highlighters—has now evolved into a collection of products that prioritize simplicity and subtlety. Today, the beauty standard leans heavily toward the “no-makeup makeup” look, a trend that Merit Beauty has embraced and refined. In keeping with the “less-is-more” philosophy, many of us are moving away from the idea that signs of aging should be concealed. Instead, we’re choosing to celebrate natural skin. Brands like Merit that support this shift stand out, thanks to their focus on enhancing rather than masking. Their products…